Thursday, July 22, 2010

Get Targeted Website Traffic by Writing Better Content

What do all of the Internet marketing experts mean when they claim that content is the key to generating targeted website traffic? They mean that you must fill your site with articles that contain keywords that are relevant to your overall site. Unless you plan to use paid advertising exclusively to attract visitors, you need to build a site that has multiple pages. If you do this properly, each page becomes a gateway by which potential customers can be funneled to your sales offer.

As an example, assume that your site is about stuffed animals, and that phrase is the keyword for your main page. You want to find as many additional keywords as you can that are related to "stuffed animals." You would probably find phrases such as teddy bears, plush rabbits, and so on. Now, to create pages that will attract targeted website traffic, you simply need to write articles based on those phrases.

Each of your new articles becomes an additional page on your site. Make sure that you include the keyword that you are writing about in the title of the new page that you create. This is how you can create a large, search engine friendly website. Every page should have your sales offer or subscriber form. Furthermore, make sure all of the pages link to the main site as well as each other.

Now that you have a nice big site, you need to help people find it. Write additional articles and syndicate them to the major directories. In the resource box of these articles, you link back to individual pages of your website. Do you see what this strategy does? You now have the potential to rank highly for multiple keywords, instead of just one. The additional content also gives a boost to the ranking of the main phrase of your site.

Now that you know how content helps to generate targeted website traffic, you should try to create new material and add it to your site as often as you can. The more pages you add, the more chances you have of getting additional visitors.

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