If you make the choice to wear a purchase of stuffed animals, you buy what 100 years clearly identified as the world's most popular toys, loved by children and adults more. It 'hard to imagine that iconic lead that began in 1902 as a pincushion, felt, never falling into disgrace, but Teddy has fallen into a crisis at some point in history.
From 1965 to 1979 producer Teddy Bear had a rough go there. To say it was a disastrous timewould be an understatement. manufacturers of traditional toys by the dozens, went out of business during which as the biggest shake-up has seen the industry has ever had. Only a few have managed to maintain quality manufacturer, but the future of Teddy was beginning to look pretty bleak.
The first reason for the "free fall" Teddy was that the birth rate began in 1979 and drop between the 1965th during the baby boom, companies had to expand to meet the needs of a growingPopulation, but many of them now had to withdraw - no easy task when you have already invested heavily in new machinery, new buildings and people.
The second reason for the decline was that the global customer base had changed. Toys and grandparents were generally purchased in the parents, but in 1965, children started on the right of consumers in their own and what they bought does not include Teddy. "Your money was in the hundreds of new toys have spent watchAdvertising on television.
Also in 1965, few companies have been very exclusive only on teddy bears or stuffed animals. Many, if not all were produced puzzles, toy cars, dolls and board games. Each of these products was vulnerable to a changing market during 1960 and 1970 - when a line of toys are bad, it would be very easy for the other tip line.
Multinational companies began to show the toys in this periodAn additional pressure on the Teddy Bear industry. By mid-1960, was home marks the dominant factor in Germany, Britain and the United States. Hasbro GI Joe has been authorized by the British company as Man Palitoy Action in 1966, the arrival of the multinational was born. Soon after, all the new toys are highly publicized and had great expectations for the international audience. As toy manufacturers urgently looking for the next GI Joe,traditional toys, like teddy bears, but they were all forgotten.
The final "nail in the coffin" for the teddy bear was the attraction of cheap labor to make the "toys of the moment." Since 1950, Western societies are under pressure from cheap imports from Japan and Hong Kong. To adjust the prices of foreign competitors, American and European manufacturers have no choice but stayed on as their production to Southeast Asia to move.
It 'hard to believethat at a time when you have bought a teddy bear, it was considered nothing more than a good stuffed animal, which was no longer treasure as a friend, but for the most part, it was nothing more than a symbolic gift that has been associated often bouquet of flowers or a box of chocolates. Companies that history could survive the terrible moment in the teddy bear, teddy bear, traditional producers, which was rather a quality product that most people werewilling to pay more. other toy lines failed case, these companies do not have this vulnerable to collapse (in the 20th century has seen people buy teddy popularity, despite the rise and fall of her).
Copyright Shelley Vassall 2010th
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